Formula 1 is the fastest growing sport in the US.
In the aftermath of Netflix’s Drive to Survive series, a wave of new F1 fans flocked to racetracks the world over, looking to gain an understanding of a notoriously difficult sport to grasp.
Formula 1 already has a dedicated, knowledgeable and vociferous following across Europe, and as a result of this a lot of the F1 content out there can be a tad impenetrable for beginners.
That’s where Fast and Loose: F1 comes in. We developed a fun, welcoming and accessible series of live radio shows and podcasts that combines commentary and comedy with expert analysis.
Boasting a stellar line-up of Hollywood royalty Will Arnett, F1 legend Mika Häkkinen, broadcaster Michelle Beadle and comedian The Kid Mero, the team brought you post-race recaps, analysis, all of the drama and cat-fighting between teams, driver interviews, and listener calls.
To accompany the podcast, we produced a live Fast and Loose: F1 Sidecast series, where racing driver and YouTuber Jimmy Broadbent, Michelle Beadle and The Kid Mero offered alternative (and often hilarious) race commentary as the races were happening.
